Privacy Policy

Effective Date: January 1, 2025

4Core Functional Health (“4Core,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.4core.ai), use our services, or interact with us in any way.

By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree, please do not use our services.

1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide to us, including but not limited to:

• Name and contact information (address, email, phone number)
• Date of birth and demographic information
• Health history, symptoms, and medical records
• Insurance information and payment details
• Government-issued identification numbers as required for healthcare services
• Emergency contact information

1.2 Health Information

As a functional medicine practice, we collect Protected Health Information (PHI) as defined under the Health Insurance Portability and Accountability Act (HIPAA). This includes information about your physical and mental health, lab results, diagnostic testing data, treatment plans, and other health-related information necessary to provide our services.

1.3 Automatically Collected Information

When you visit our website, we may automatically collect certain information including:

• Device and browser information
• IP address and location data
• Pages visited and time spent on our website
• Referring website addresses
• Cookies and similar tracking technologies

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our healthcare services
• Create and manage your patient account
• Communicate with you about appointments, test results, and treatment plans
• Process payments and insurance claims
• Comply with legal and regulatory requirements
• Conduct research and analysis to improve our services (with appropriate de-identification)
• Send you marketing communications (with your consent)
• Respond to your inquiries and provide customer support

3. How We Share Your Information

We may share your information in the following circumstances:

Healthcare Operations: With healthcare providers, laboratories, and other entities as necessary to provide your care.

Service Providers: With third-party vendors who perform services on our behalf (e.g., payment processors, IT support, appointment scheduling systems).

Legal Compliance: When required by law, regulation, or legal process.

Business Transfers: In connection with a merger, acquisition, or sale of assets.

With Your Consent: For any other purpose with your explicit consent.

We do not sell your personal information to third parties.

4. HIPAA Compliance

Your Protected Health Information (PHI) is handled in accordance with HIPAA regulations. Please refer to our separate Notice of Privacy Practices for detailed information about how we use and disclose your PHI, your rights regarding your health information, and our legal duties concerning your health information.

5. Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Secure access controls and authentication
• Regular security assessments and updates
• Employee training on data protection
• Physical security measures at our facilities

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including the right to:

• Access and receive a copy of your personal information
• Correct inaccurate or incomplete information
• Request deletion of your personal information (subject to legal retention requirements)
• Restrict or object to certain processing of your information
• Data portability
• Withdraw consent where processing is based on consent

To exercise these rights, please contact us using the information provided below.

7. SMS/Text Messaging Communications

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience, analyze usage patterns, and deliver personalized content. You can control cookie settings through your browser preferences. Note that disabling certain cookies may affect the functionality of our website.

9. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18 without parental consent. If we become aware that we have collected such information, we will take steps to delete it.

11. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Medical records are retained in accordance with applicable state and federal regulations.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on our website and updating the “Effective Date” at the top. Your continued use of our services after such changes constitutes acceptance of the updated Privacy Policy.

13. Contact Us